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A baby at the helm of a fighter jet may be an apt metaphor for many dot-com companies. But Asher/Gal & Partners is using the unlikely image to make an entirely different point on behalf of a new Web-based client.
At a time when many West Coast ad shops are having a bumpy ride with e-businesses, Asher/Gal in Los Angeles says the addition of NetLedger will further strengthen its tech-oriented I-Group. The agency maintains it has been careful to avoid dot-com duds and has built a solid e-roster by focusing on companies that have staying power and offer an important point of difference.
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