Arts & Commerce: Debra Goldman's Consumer Republic

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Coke In Europe˜when A Brand Means Too Much
It’s Now Official.
Last week, the European Union, which investigated the tainted Cokes in Europe, issued its report. More than two months after 32 teenagers checked into a hospital and blamed funny-smelling Coca-Cola products for their ills, we now have the official ruling: No one knows why hundreds in Belgium and France fell sick after imbibing the official soft drink of the American Way.
What we do know is that before it was over, Coke had been taken off the shelves in Belgium, France, Luxembourg and the Netherlands, a bottling plant in France was shut down and Coke was out $107 million.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in