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NEW YORK The Art Directors Club, an 82-year-old nonprofit organization that promotes excellence in visual communications, will now be known as ADC, which stands for Advertising, Design and Communications, to better reflect its mission, according to Myrna Davis, the club’s executive director.
While the ADC is not legally changing its name, a new logo and brand identity bowing in September will tout the New York organization’s ADC acronym.
“I’m always explaining what we’re not,” Davis said. “We’re not just art directors and we’re not a club in the strict sense.
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