NEW YORK The Art Directors Club, an 82-year-old nonprofit organization that promotes excellence in visual communications, will now be known as ADC, which stands for Advertising, Design and Communications, to better reflect its mission, according to Myrna Davis, the club's executive director.
While the ADC is not legally changing its name, a new logo and brand identity bowing in September will tout the New York organization's ADC acronym.
"I'm always explaining what we're not," Davis said. "We're not just art directors and we're not a club in the strict sense. [The new name] is a way of underscoring what we are and always have been, without having to explain it."
The impetus for the change began when Bob Greenberg, founder, chairman and chief creative officer of R/GA, became president of the ADC board of directors last July.
"He's the first president that is very visible in all three disciplines, design, advertising and interactive," Davis said. "He said he would be interested in doing it only if he could make changes in the organization that address what he is consulting about all the time—the integration and convergence of these media."
Accordingly, ADC events will focus on a broad range of disciplines and the ADC board, now with 12 members, will expand to include representatives from a wider array of fields. The first addition is Gael Towey, senior executive vice president, creative director, of Martha Stewart Living Omnimedia in New York, who began two months ago.
Separately, this year's ADC Vision Award, given to companies that promote visual excellence, will go to Pixar Animation Studios in Emeryville, Calif. It will be presented at the 82nd ADC Gala on June 5. Last year's winner was Martha Stewart Living Omnimedia.