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By Scott Hume
CHICAGO–Speculation about acquisitions and mergers among the upper echelons of multinational agencies and their holding companies was rampant last week. At the center is True North Communications.
Free from his obligations to Publicis, TN chairman Bruce Mason made no bones about his desire for a deal, and a big one. ‘We’ve done some deals, but we haven’t done a big one,’ said Mason. ‘One reason was that before, Publicis could have blocked any acquisition.
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