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Now that Bozell is being folded into FCB, the once-global agency is the runt of TN’s litter
Rarely do we get to witness such a remarkably blatant public admission as when True North announced it would fold Bozell, at least the best parts, into sister shop Foote, Cone & Belding a few weeks back.
As with any news story, we dutifully examined the press release, happily interviewed the usual suspects and diligently took copious notes along the way.




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