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In the quest for new business, some tips from a pro
Eisaman, Johns & Laws spanned 50 years, and for most of that time, generating new business was the responsibility of at least one person. Because we started as a small retail shop in Southern California with no accounts, we seldom forgot the importance of finding new clients. In time, we grew to become a successful agency–and how we produced new business played a major role.
Do agencies need long-term new-business plans? Certainly.




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