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Whenever my girlfriend and I take a long drive, we fight over the radio, flipping the dial more often than the stations change DJs and formats. Rarely, if ever, do our listening choices reflect our economic situation or our buying habits.
That would, I imagine, be bad news for the enterprising folks at Alaris Media Network of Sacra mento, Calif., who have erected 10 snazzy video billboards in California that scan the radios of passing cars and adjust the marketing messages on their screens accordingly.
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