Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Philip Morris Rebuts Claims
Despite Cheryl Healton’s suggestion (Q&A, Adweek.com, Sept. 3), Philip Morris International does not pay, directly or indirectly, for product placement of its cigarette brands in films, on television or in any similar media, and we routinely decline all requests to use our brands for such activities. This has been PMI’s policy for many years.
In fact, we support measures to encourage movie producers, directors and others in the entertainment industry to refrain from showing smoking in movies, particularly those with appeal to minors.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in