Art & Commerce: Dot.comedy of Errors

Agencies have lost track of their advertising mission
These are giddy days in the advertising biz! New dot.coms are jumping out of the woodwork, flush with cash from hyperventilating investors anxious to pour their savings into any rat hole that could become the next Amazon.
It’s the age of the supergeek, a renaissance for the digitally minded. Years ago, these left brainers would have inhabited accounting departments in windowless basements. Now, they travel in Gulfstreams–Nasdaq rock stars spending millions for advertising, like e-commerce junkies seeking a “brand recognition fix.”
I’m not complaining, as my agency coffers are growing fatter based on the bright ideas of those who understand HTML and the soul of a gigabyte.