Art & Commerce: Is Babe Ruth The Candy Man? | Adweek Art & Commerce: Is Babe Ruth The Candy Man? | Adweek
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Art & Commerce: Is Babe Ruth The Candy Man?

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Not to nitpick, but in Mark Dolliver's Takes [July 19], an item noted that the Sports Illustrated list of 20 athletes "who brought us the greatest joy in this century" contained just one athlete with a candy bar named after him, Babe Ruth.
Assuming you are thinking of the Baby Ruth candy bar, that is incorrect. The bar, according to the original makers, the Curtiss Candy Bar Co., was named after Ruth Cleveland, daughter of President Grover Cleveland.
Rick Liebling
Senior account executive
Alan Taylor Communications, New York

On Language, By William Shakespeare
Your interesting piece "Think Different" [News Analysis, June 21] suggested that Lee Clow wasn't worried about getting "hoisted on his own petard."
I should think not. Shakespeare's original line was "hoisted by his own petard," which, according to my sources, meant "blown up by his own bomb."
Is it possible that many people who use this expression are not familiar with its literal meaning, imagining a petard to be a personal weapon rather than a package of explosives?
Actually, it's funnier in its misuse.
Stan Beals
Managing partner
Jones-Lundin Associates, Chicago

The Evolution
Of Account Planning
Virtually none of the speakers at this year's APG conference addressed the title topic, "Is Account Planning Over-Prescribed?" nor the corollary question it spawned, "Is planning dying?" Rather, they focused on planning's state of the art as it's practiced today: a totally integrated approach to strategic brand building based on expressing the core values of the brand consistently, at every point of communication with the consumer, whether online, main line or through the line.
Planning is enormously valuable in providing a vision for the brand, its stake in the ground, the "big idea" that frames creative development and all communications efforts. Far from being "over-prescribed," it has simply evolved as the dynamics of the marketplace have shifted.
Ada Alpert
President
Alpert Executive Search, New York