Art & Commerce: Author to Critics: It's Only an Excerpt. Read the Whole Thing

There were two responses
[Letters, Nov. 1] to the excerpt of my forthcoming book, Another One Bites the Grass [Adweek, Oct. 4], to which I would like to reply.
First, let me reassure Tom Cammarata I do go on to define cultural mapping in some detail, but not in the chapter that was picked for the Adweek excerpt. And yes, it’s true that in the Adweek excerpt, I dwell on cultural particulars, but most of the second half of the book deals with identifying and using cultural universals in advertising.