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Room to Grow Finding no obvious correlation between growth in ad spending in a particular industry and growth in sales, research firm Schonfeld & Associates expects 1998 ad spending in the 10 largest advertising segments to rise as much as 10.7 percent (for pharmaceuticals) and as little as 4.5 percent (home electronics). Sales-growth estimates for these categories cover a wider range, with drug companies the most robust, up 11.7 percent, but department stores down 7.8


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