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The World According To Zyman: Ka-Ching!
Regarding Debra Goldman’s column about former Coca-Cola marketing chief Sergio Zyman [The Consumer Republic, May 31], I’d like to say, “Bravo, Sergio.”
I can’t comment on his tactics, but I agree with his philosophy.
I’ve been in the ad business for 12 years, 10 as CFO. I’ve stated this time and again to my partners and creative staff: Advertising’s primary job is to make the cash register ring. If it doesn’t, it doesn’t matter how many plaques or statuettes the ad wins – the ad is no damn good.
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