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Stock Answers
The stock market can sometimes predict business conditions. With the Dow Jones 15 percent below its mid-July peak, what message is coming from Wall Street? That business may slow down. We’ve seen signals from some companies that financial results will be poorer than once expected–and some are lowering costs (read: layoffs). Whatever the spin, this is not good news for the ad industry, even though the leading agency companies remain on track for a banner 1998.
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