Art & Commerce

By Alan Gottesman





Midcourse Correction Continued economic bustle, plus results of the year’s first few months, has convinced prognosticator Bob Coen, a senior vice president at McCann-Erickson, to update his estimates for the advertising industry’s 1997 performance. Since his first look at the year in December, he’s found an extra billion dollars or so on the national level and $2 billion more in local markets. Most media saw their prospects improve over the last six months, with cable television getting the biggest estimated increase nationally.