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Price Fixing Consider the $1.3 million for Super Bowl avails, the $2 million asking price for a Seinfeld finale 30-second commercial and the 8,000-plus Dow Jones Industrial Average. We are confronting the question: How up is up? Despite mountains of data and years of study, there’s no “scientific” explanation for the pricing mechanism in advertising or stock investing. Prices are based on whatever the traffic will bear, and there’s no reliable way to predict that.
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