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Dare to Compare Every craft has its private vocabulary. A common word in the language of investment banking is: whatarethecomps. It means: What companies are comparable to the one I’m looking at? Bankers and analysts utter it as they try to value an outfit that doesn’t have a readily determinable price of its own. For example, to set the price in an initial public offering, a group of peer companies will be examined and the debutante’s offering price will likely be pegged at a modest discount.
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