Arnold's New Property

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A new-business presentation spearheaded by managing partners Fran Kelly and Lynn Rotando and creative director Kathy Kiely last week landed Arnold Communications the $40 million Century 21 account.
Arnold chairman Ed Eskandarian said the budget, originally reported at $30 million, contained an additional $10 million for regional or local market promotions.
“Arnold demonstrated an understanding of the true marketing power of being the No. 1 real estate organization and how that No. 1 positioning translates into benefits for both brokers and consumers,” said Mike Trainor, executive vice president, marketing products and services at Century 21.

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