Arnold's campaign for the 2005 Volkswagen Jetta,

Arnold’s campaign for the 2005 Volkswagen Jetta, which broke last week, featured the usual TV spots, print and outdoor ads, etc.—but it also featured a short film, The Check Up, which was screened at Sundance and forms part of the car’s DVD brochure available at dealerships. “The movie was a way into the product-specific DVD,” says associate creative director Colin Jeffrey. Directed by Bob Industries’ Dayton/Faris, the short stars Kevin Connolly from HBO’s Entourage as a 31-year-old who still plays video games, and Joe Pantoliano of The Matrix as a case officer for the “Federal Commission of Adulthood” who tries to make sure Connolly’s character is taking proper steps to grow up.