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Likening its Virginia Lottery client to a television game show, The Arnold Agency is giving viewers a nudge and a Wink.
The Richmond, Va., agency recruited †bergame show host Wink Martindale (currently flashing his teeth and giving out money and parting gifts on cable’s Debt) to star in a series of TV commercials for Virginia’s Big Game.
“We were wondering how we could communicate big jackpot numbers for the Big Game,” said agency creative director Matt Smith.
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