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Unpredictable Review May Take Yet Another Surprising Turn
BOSTON–Will Arnold Communications ride into the Lycos fray as the proverbial white knight?
That scenario surfaced last week after Deutsch, New York, declined an offer to handle the Internet portal’s $20-25 million account. Deutsch had bested Hill, Holliday, Connors, Cosmopulos, Boston, in a review.
Lycos executives originally contacted Arnold, Boston, when the company put its account in review, but Arnold declined to pitch because of a potential conflict with MyWay.com,
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