Arnold Urges Snowbound to Sail Away

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Royal Caribbean this week launches a new national campaign via Havas’ Arnold. The work will run in selected markets—namely, New York, Boston, Chicago and Philadelphia—primarily during cold and stormy weather, the agency said.

One of the spots opens with snow and sleet pelting people wearing heavy winter clothes, hoods and scarves covering their faces. The scene then shifts to show vacationers enjoying outdoor sports activities on a Royal Caribbean cruise. “Wouldn’t it be nice to actually see your friends this winter?” a voiceover asks, extolling consumers to log on to the client’s Web site and book travel on Royal Caribbean today.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in