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Arnold has introduced a print effort slamming Philip Morris for telling the Czech Republic that smoking-related deaths can improve the country’s budgetary woes.
Ads from the American Legacy Foundation, co-sponsored by the American Cancer Society and the Campaign for Tobacco-Free Kids, began breaking last week in The Los Angeles Times, The New York Times, The Washington Post, USA Today and other newspapers.
The central image is a corpse with a tag on its left toe that reads: “$1,227.
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