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BOSTON Arnold this week unveils a print and TV push for clothing retailer Talbots that extends the brand’s long-standing “It’s a classic” positioning.
A new spot, “Antique Store,” echoes the upscale themes and understated approach of other recent Talbot’s work from the Boston-based Havas agency. The latest commercial features a mother and daughter who pass an antique shop and take a liking to a ballerina figure in the window.
The spot is breaking on The Today Show and will run on national cable and in spot broadcast markets through mid-October.
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