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Arnold regained mo men tum with longtime client Mc Donald’s last week, unveiling a campaign touting the chain’s Dollar Menu with the tagline, “You know what you want.”
Last Friday the Boston-based Havas agency broke a pair of 30-second TV ads in New York and Connecticut. One stars comic Wayne Brady, and the other stars singer Alison Krauss. Print and radio are also in the mix. The campaign will be extended throughout the Northeast in May.
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