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BOSTON Arnold has launched a national campaign touting the retirement services offered by mutual funds giant Fidelity Investments. This marks the first Fidelity push for Arnold since the Boston-based agency retained the client’s $75 million ad account in a review that concluded in February.
Commercials take the form of quick-cut montages set to music. In words and pictures, they detail the life stories and explain the retirement needs of Fidelity customers. One spot, set to the 1970s pop song “Dancing in the Moonlight,” presents Carol, whose lifestyle has changed over the years.
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