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BOSTON Havas’ Arnold today said it has added several new assignments from ESPN.
The work centers on ESPN.com, the Web operation of the Bristol, Conn.-based cable sports network, and includes promoting the ESPN360 online video player, ESPN Fantasy Baseball and Fantasy Football, and the ESPN Insider breaking sports news service.
Boston-based Arnold said the appointment stemmed from the growth of ESPN’s online fan base and need for an integrated agency that can create online campaigns supported by TV, print and radio to draw fans to the site.
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