Arnold to Top Global Network

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Desire to Compete Against the Big Three Leads Havas to Snyder
BOSTON–Its sale to Havas Advertising will make Arnold Communications, New England’s largest advertising agency, the lead shop in a second network being built by the French conglomerate.
A desire to compete against the biggest global players in the industry–dominated by The Interpublic Group, Omnicom and WPP–led Paris-based Havas to pay what some consider top dollar for the assets of Snyder Communications, which owns Arnold.
The pure stock deal, valued at $2.1





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