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Andrew Lynch’s varied academic and professional background gives him a broad range of experience to draw from in his post as cultural strategist at Arnold.
Lynch fills a new position inside the Boston agency’s planning unit and reports to Graceann Bennett, evp/director of brand planning.
As his first project, Lynch is undertaking a “mood and mind-set” study. The goal of the study is to determine the long-term impact of the Sept. 11 terrorist attacks and their aftermath on the consumer psyche.
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