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CHICAGO Woodford Reserve, Jack Daniel’s super-premium sibling, will take its own shot at bourbon drinkers. Its new campaign positions the spirit as “Bourbon in a whole new light.”
The effort from Havas’ Arnold in St. Louis includes five print ads. The first runs on the back cover of Delta Sky magazine, beginning in December. The $2 million-plus campaign also includes January issues of Details, Esquire and Smart Money.
Kentucky Derby-centric print and outdoor ads, boasting that Woodford Reserve is the official bourbon of the race, will run in Louisville.
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