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BOSTON-“What if we raised a smoke free-generation?” That’s the question posed in a trio of new commercials created by Arnold Communications for the Massachusetts Department of Public Health’s Tobacco Control Program.
As the millennium dawns, an effort was made to pull back from the more “aggressive” ads of the recent past, which urged consumers to get “outraged” at tobacco companies, said Dr. Greg Connolly, director of the Tobacco Control Program. “This [new] campaign is more aspirational.
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