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Arnold has launched its first work for The Washington Post. The tagline, “If it’s important to you, it’s important to us,” showcases the newspaper’s content and its relevance to readers’ busy lives.
“We found that our marketing really needed to help reconnect people to the Post, regardless of where they live, work or play,” said Steve Hills, vice president of sales and marketing for the newspaper.
Hills indicated that the campaign was close to the review pitch presented by the McLean, Va.,
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