Arnold Soars With JetBlue Air

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Carrier Moves Advertising From Merkley Without Formal Review
BOSTON–Arnold Communications has been awarded the $10-million JetBlue Airways account without a formal review.
Merkley Newman Harty, New York, has handled the JetBlue account since the carrier’s 1999 inception and will officially turn the account over to Arnold in late-July, a Merkley spokesman said.
Arnold was tapped based on the agency’s long-standing relationship with Kel Kelly, the newly appointed executive vice president of marketing and sales for the client in Kew Gardens, N.Y.
Kelly had been a client of Arnold’s at Walt Disney Co.’s






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