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Arnold Communications may be on the verge of breaking into the spirits category. Seagram Americas last week said discussions are under way with New England’s largest agency about possible project work.
Karin Timpone, a Seagram representative in New York, confirmed that discussions about “some new product assignments” have taken place but said no contracts have been signed. She also said the talks did not constitute a review and was unsure just how the agency and client were introduced.
Industry sources said Arnold is at work developing ideas for a superpremium brand of vodka in development by Seagram.
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