After an absence of more than two years, Kristin Volk will return to the Arnold network in mid-April, serving as chief marketing officer of Ar nold McGrath.
In the newly created post, Volk will oversee new-business efforts, as well as strategic and account planning for the New York office.
"We wanted to do a more effective job of marketing our creative and strategic capabilities to prospective clients and existing clients," said Stephen Badenhop, president of Arnold McGrath and Volk's new boss.
Volk left Arnold in Boston in late 1999 to join Kathy Kiely, another ex-Arnold executive, in launching a regional office for Deutsch. Despite some initial success in the dot-com arena, the Interpublic Group outpost never made a significant impact in Boston. The office closed its doors in July 2001 with nine staffers, after parting with Homeruns.com, its one remaining noteworthy client.
Volk initially signed on with Deutsch in 1986; her last post there was evp and director of the agency's large brand-planning unit, known as the Consumer Insight Group. She was respected both inside and outside the agency, and shared credit for helping Arnold devise strategies for Volkswagen of Amer ica, among other accounts.
The prospect of broader responsibilities lured Volk back to the network. "They gave me a much more expanded role than the first time around," she said. "It's an opportunity to be part of an agency I know and love."
Formerly known as Jordan Mc Grath Case & Partners/Euro RSCG, the Havas-owned shop joined Ar nold's network a year ago.