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BOSTON — Arnold is consolidating its direct and public relations divisions within its fledgling global network, according to the company.
Arnold’s Boston-based direct marketing unit will become a subsidiary of large direct marketing agency Brann Worldwide, Wilton, Conn. Arnold’s public relations operations — with offices in Boston, Baltimore, Washington and London — will become a subsidiary of Magnet Communications, New York. Magnet was also brought under the Arnold aegis as part of Havas’ reorganization in 2000.
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