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Hub Shop Among Trio Pitching Royal Caribbean Assignment
ATLANTA–With new marketing executives at the helm, Celebrity Cruises and its parent, Royal Caribbean Cruise Lines, have embarked on separate national searches for a new agency, with close to $70 million in total billings at stake.
Royal, which plans to launch five new ships over the next five years, is listening to three shops regarding its $33 million account: incumbent McKinney & Silver, Raleigh, N.C.; Arnold Communications, Boston; and Temerlin McClain, Irving, Texas, sources said.
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