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NEW YORK Bob’s Stores on Tuesday awarded its broadcast creative business to Havas-owned Arnold following a review. The account is worth $3-5 million.
Arnold’s New York office overcame finalists Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston; and independent shops North Castle Partners in Stamford, Conn., and Tucker Hampel Stefanides & Partners in New York.
“All of these agencies came to us with smart thinking. Arnold’s work stood out because it recognized Bob’s unique appeal in a highly original and memorable way,” said Susan Daniels, assistant vice president of marketing for Bob’s Stores, in a statement.
Bob’s
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