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NEW YORK Call it capitalizing on misfortune or just trying to help, but GlaxoSmithKline has leapt into action following the March 31 implementation of Mayor Michael Bloomberg’s smoking ban in New York with three new ads for its products that help people kick the habit.
Created by Arnold in New York, the print campaign breaks on phone kiosks across the city on Friday. The ads, combining reversed-white copy over monochrome photographs of empty bar stools, take an understated, humorous approach.
“Guy
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