Attempts to strengthen top ranks with hire of Tierney DeGregorio's Gross
Arnold's office here has created a senior creative post for Tierney DeGregorio Advertising's Sig Gross, who will service two accounts and assist with new business.
As evp, senior cd, Gross will help oversee creative for GlaxoSmithKline and Hasbro, which spend about $140 million combined in U.S. measured media on the brands at Arnold, according to TNS Media Intelligence/CMR.
Gross, 41, will also take part in the office's upcoming pitches for Pfizer's Zoloft and Bextra brands.
"I got a sense I could add a lot and be a part of their growth," said Gross, who started at the agency last week. "It's a part of the Arnold network, but it still feels manageable and more entrepreneurial."
The New York office, which had estimated 2002 billings of $405 million, is trying to rebuild after losing its $65 million Procter & Gamble account, one of its largest, in a global realignment last fall.
Reporting to vice chairman, chief creative officer Rochelle Klein and evp, ecd Jeanne Byers, Gross will oversee two to three teams in the 22-person creative department, Klein said. "I don't want this to become a multilayered affair. [Byers and Gross] will collaborate together as well," said Klein. "Everyone winds up touching everything, especially the senior people."
Gross worked with Klein and Byers at Angotti, Thomas, Hedge in the '90s and Hill, Holliday, Connors, Cosmopulos in the late '80s. He also worked with Klein at Tierney in Philadelphia, where he spent seven years. As svp, cd there, Gross is credited with a recent Commerce Bank campaign featuring Julia Louis-Dreyfus and award- winning Martin Guitars print work. At Angotti, he was part of the team that crafted Saab's "Find your own road" campaign and Foster's "Australian for beer" ads.
Klein said Gross "always made the right creative choice."
"I wanted to get him here for four years," added Klein, saying she contacted him every few months. "This was the first time I called him when he didn't say, 'Forget it.' "