Arnold: No More Cuts

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Arnold anticipates no further layoffs across its agency network in the near term, according to Ed Eskandarian, agency chairman and CEO. Forty staffers were dismissed from Arnold’s headquarters here last week.

Arnold executives confirmed the layoffs—roughly 6-8 percent of the agency’s Boston staff—on all levels and in all departments. Sources said as many as 75 people were let go, but Arnold executives called that figure an exaggeration.

The weak economy and recent spending cuts by the Massachusetts Office of Public Health’s Tobacco Control Program precipitated the moves, Arnold executives said.

Industry watchers said Arnold, a unit of French conglomerate Havas, was essentially forced into cutting staff now because the cuts it made in 2001 were overly humane in light of harsh economic realities.





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