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In an effort to leverage existing media relationships into assignments in cyberspace, Arnold MPG has inked an agreement with Yahoo to purchase space and develop programs for various agency cli-ents. Terms were not disclosed.
Arnold MPG is a Boston unit of Havas’ Media Planning Group, and the group functions as the media arm of the Arnold ad agency. The first project under the deal covers the creation and implementation of a promotional micro site for Royal Caribbean in Yahoo’s travel section.
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