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BOSTON Dean Foods has issued a request for proposals to undisclosed shops nationwide as it reviews the ad account of White Wave Silk Soy Milk, a client representative confirmed.
The work has been with Havas’ Arnold in Boston for two years and the agency is likely to defend, said David Kargas, a representative for White Wave in Boulder, Colo.
Client exectives have told agencies that ad spending will be more than $30 million next year, sources said, although spending has been under $10 million in each of the past three years..
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