NEW YORK Fidelity Investments said it has elected to keep creative chores on its ad account with Havas' Arnold following a review. The client spends about $75 million annually on ads.
Boston-based Arnold competed against Omnicom Group's TBWA\Chiat\Day and BBDO, both in New York, and Havas' McKinney + Silver in Raleigh, N.C.
The Boston-based client heard strategic and creative presentations in the last week of January and first week of February. Havas' MPG in New York handles media duties, which were not part of the review. Joanne Davis Consulting managed the process.
This story updates an item posted earlier today with Arnold's victory.