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BOSTON Arnold’s new director of brand planning Keith McVaney brings a British sensibility along with his years of big-agency experience.
“Keith brings interesting experience to Arnold,” said Ron Lawner, chairman and CCO of Arnold. “And, we look forward to having him on board as we continue coming up with new and meaningful ways to communicate our clients’ brands. Besides he’s a Brit, and the British invented planning.”
He fills a new post at the Boston agency, which is bracing for a major round of layoffs as it winds down its relationship with Volkswagen, which is moving its $400 million North American ad account to Miami-based Crispin Porter + Bogusky in December.
McVaney,
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