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Professional movers might not suggest strapping a couch atop a Volkswagen Bug, but Arnold in New York and Boston is doing just that in an effort to generate word-of-mouth via a campaign breaking today for Parker Bros.’ DVD-only game, Shout About Movies.
The estimated $10-15 million effort, which features a 15-20-city promotional tour starring a couch tied to a traveling Beetle (provided by Arnold client VW), is anchored by a TV spot that shows players setting up a couch by Mann’s Chinese Theater in Hollywood, Calif.
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