Arnold, Hill Feel 'The EMC Effect'

N.E.’s Biggest Are Among 7 Shops Looking to Earn $10-15 Mil. Job
BOSTON–Arnold Communications and Hill, Holliday, Connors, Cosmopulos are squaring off against five out-of-region agencies for EMC Corp.’s $10-15 million North American ad account.
Opposing Boston’s two largest shops are Ammirati Puris Lintas, Doremus & Co., McCann-Erickson and Grey Advertising, all in New York, and Think New Ideas in Los Angeles. Finalists will be named before month’s end; a decision is expected in June, said review consultant Skip Pile, president of Pile and Co.,