Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Arnold will roll out its first ad campaign for Le-Nature’s flavored water in September, following public-relations and sampling efforts this summer to introduce the product in new markets.
Spending will initially be in the low-seven-figure range for a radio-based push now being developed, said Don Lenehan, evp, chief marketing officer of Latrobe, Pa.-based Le-Nature’s.
Boston-based Arnold was tapped over two undisclosed shops for the account. MARC USA in Pittsburgh had previously done some regional promotions for Le-Nature’s.
Arnold was chosen based on its ability to offer an integrated ap proach, Lenehan said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in