Arnold Gives BearingPoint a Fresh Start

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ATLANTA New print ads for BearingPoint tout the importance of objectivity. The effort, from Arnold in McLean, Va., breaks in business and consumer publications including The Wall Street Journal, Time, Forbes and Fortune today.

The work stems from studies conducted by the Havas agency and its client, also located in McLean.

Research revealed concern among clients about whether consultants are truly objective or simply helping sell pre-packaged solutions or hardware from other divisions, said Linda Rebrovick, chief marketing officer at BearingPoint.



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