DETROIT Volkswagen said it will launch new work during the Summer Olympic Games beginning tomorrow.
Two 30-second spots will run more than 90 times over the next two weeks on NBC and its affiliated cable networks Bravo, CNBC, MSNBC, Telemundo and USA.
The ads were created by Havas-owned Arnold of Boston.
One spot features the luxury Phaeton, while the other touts the Touareg, VW's first sport utility vehicle. Both were introduced earlier this year.
The "Warp Speed" spot depicts a shared moment between a father and son riding in a Phaeton. The Touareg spot, "Picture," shows a driver using the vehicle as a prop to explain the mind-set of VW drivers.
The client spends more than $400 million annually on ads.
VW will also be running new print ads in coming weeks that announce a new $699-a-month lease offer for the all-wheel-drive Phaeton V8. The company is giving prospective buyers a 48-hour Phaeton test drive.